New Delhi: Surge in branding and marketing activities will push advertising expenditures in India to 0.55 per cent of the country's gross domestic product by 2010 from the current 0.52 per cent, industry chamber Assocham said.
A research conducted on the future of advertising in India by the industry body revealed that the ad-spending in the country was continuously increasing ever-since the economy had opened up and the sector was growing at a rate of more than 22 per cent per annum.
The sector was expected to cross Rs 16,000 crore in the current fiscal with ample scope for growing further, the Chamber said.
Advertising expenditure in developing nations has been growing despite the limited size of the markets in these countries and still has potential, Assocham said.
Developed nations, on the other hand, spend any where between 0.8 per cent to over one per cent of their GDP on advertising.
The US spends nearly 1.3 per cent of its GDP on advertising, while ad-spend percentage in various parts of Europe and south east Asia is constantly increase, the Chamber said.
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