HYDERABAD: UTV Action Telugu joins the existing UTV bouquet of UTV Bindass, UTV World Movies, UTV Movies and UTV Action Hindi. It will present multiple blockbuster movies like Hellboy, Book of Eli, Angels & Demons, The Bounty Hunter, Bad Boys, Karate Kid, Spiderman, XXX, Men In Black and Hancock, among many others. It will feature movies laced with high action and will include everyone’s all time favourites like the James Bond series and also ones those featuring Jackie Chan, Schwarzenegger, Sylvester Stallone and Steven Seagal. “Despite new trends in Telugu film making, Hollywood action movies continue to be of different level altogether. We have limitations of technical excellence and budget,” opined megastar Chiranjeevi. This news is definitely a treat for the Telugu audience because people in this state clearly love Telugu dubbed Hollywood films because Andhra Pradesh yields the highest returns with movies like Avatar and 2012 grossing over Rs 30 crore in Telugu alone. He further added, “Action cinema offers a completely different experience.” The launch of UTV Action Telugu is supported by a high intensity marketing campaign designed around the thought --- ‘Action invades Andhra’, to ensure optimum visibility via platforms including TV, print and outdoor along with an extensive on ground activation plan. The channel is also associating with single screen theaters in over 25 cities and multiplexes across key markets like Hyderabad, Vizag and Vijayawada to promote its launch. In a unique innovation, UTV Action Telugu will tie up with electronic retail stores in Hyderabad to air promos of the channel across displayed TV screens.
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