Kardashian sisters launching eyewear collection

London: Reality TV star Kim Kardashian and her sisters are launching their own eyewear collection. Kim, Kourtney and Khloe will add stylish glass frames to their line of Kardashian Kollection products for US retailer Sears, adding to their clothing and accessories designs, reported Contactmusic.

"Glasses can be sexy! My sisters Kendall and Kylie have a ton of different fashion eyeglasses that they love wearing! No one should feel embarrassed about wearing glasses... geek-chic is hot!," Kim posted on her Twitter page.

The Kardashians are not the only celebrities entering the eyewear industry, singer-turned-fashion designer Victoria Beckham announced her new optical range recently.