New Delhi: A new era in broadcasting for the Urdu speaking and Urdu-loving population begins on Tuesday as Prime Minister Manmohan Singh launches the Doordarshan's (DD) first satellite channel in the language.
DD Urdu will be the 19th satellite channel of DD targeting audience from Kashmir to Uttar Pradesh, Bengal to Delhi, Mumbai, Hyderabad, Bangalore and beyond.
Chief Executive Officer of Prasar Bharati, K S Sarma, said, "DD Urdu will fulfill the cultural, literary and social aspirations of Urdu speaking people, who are spread out across the country."
"In true traditions of Public Service Broadcasting, the programming of DD Urdu will reflect many dimensions of the rich Indian Language in all its hues," he added.
The programmes will be a mix of news and current affairs, serials, documentaries, film and talk shows.
Initially, the channel will have fresh programming of about two and a half hours, which will be repeated twice — once in the morning slot and the other in the afternoon.
Fresh programming will be increased gradually and the channel will be made a 24-hour affair in due course of time. The channel will broadcast a half an hour news programme called Imroze daily.
There will be series of films on Urdu litterateurs by Muzaffar Ali. ANI TV will do cultural round-up titled Aks-e-Hind for the channel.
For film buffs, the channel will have a film magazine called Parda-e-seiemen se.
Eminent film producer B R Chopra's BR films has offered a mega serial — Bahadur Shah Zafar for telecast on the channel.
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