'Mourning Look?': South Indian Brand Nalli Silks Slammed For Recent Ad Featuring Model Without 'Bindi'

South Indian clothing brand Nalli Silks is being slammed on social media for its recent Ad that features the models without a ‘bindi’. The tiny coloured dot on the forehead is associated with good luck and auspiciousness. The models not wearing a bindi while promoting the sarees from this brand was a topic of concern for many people on social media. Many took to social media platform ‘X’ and criticised the brand for the same.

The ad which is going viral shows the model decked up with a saree. However, she has styled the attire with the minimum jewellery. One thing that caught maximum attention of people was her empty forehead that did not have a bindi, especially during the auspicious time of Navratre.

“@NalliSilk rich tradition and heritage…wtf are you talking about. #NoBindiNoBusiness . Even the models in display picture don’t have bindi . What are they posing for… funeral??” wrote an ‘X’ user. Another person wrote, “Nalli is a traditional brand.. if people who purchase for wedding, festive season see such paazh nethi they wont be encouraged to even visit the shop assuming abasagunam.”

Here are a few responses:

Many people also pointed out how the model looked depressed. ‘X’ user Veena claimed to have raised this issue before. She said that the brand then responded by saying that it was a gesture of inclusion and respect to ‘other’ cultures.

What is your take on the same?