In the new age of fashion, there is a growing emphasis on the fusion of artisans and craftsmanship with sustainability. This emerging trend represents a significant shift in consumer preferences towards more ethical and eco-conscious choices. Artisans and craftsmen play a crucial role in this movement, as they bring their unique skills and expertise to create garments and accessories that are both visually stunning and environmentally friendly.
The new age fashion trend embraces artisans and craftsmanship while prioritizing sustainability. It celebrates ethically sourced materials, fair trade practices, and innovative techniques that minimize environmental impact. Through a fusion of creativity and conscious choices, this trend redefines style by honoring both the artistry of the past and the needs of the future.
Sustainability is at the core of this fashion trend, with an emphasis on using eco-friendly materials and reducing waste. Designers and artisans strive to source organic fabrics, recycled materials, and natural dyes, minimising the use of harmful chemicals and reducing the carbon footprint of the fashion industry. Additionally, the trend promotes fair trade practices and supports local artisans, empowering communities and preserving traditional crafts.
“In the realm of sustainable fashion, there are trailblazers reshaping the industry’s landscape, and I am proud to introduce our brand, Blank Studio. As the visionary behind this endeavour, I am determined to transform the perception of “Made in India” products and showcase the country’s rich craftsmanship in sustainable fashion,” says Shivangi Mussadi, Founder, Blank Studio.
For Aparna Sehgal, designer, the new age fashion trend harmonizes artisans and craftsmanship with sustainability. “It champions eco-friendly materials, ethical production methods, and timeless designs. By valuing quality over quantity and embracing slow fashion principles, this trend fosters a more conscious and meaningful approach to dressing, where style and sustainability go hand in hand.
“At Blank Studio, our mission is to provide impeccable quality, no minimum orders, and affordable pricing—a concept that resonates not only with designers seeking ethical manufacturing but also with fashion-conscious consumers worldwide. We prioritise sustainability and craftsmanship, positioning Blank Studio as a reliable partner for designers committed to creating ethically made garments,” adds Mussadi.
The unwavering commitment of each brand in this field is to be transparent and accountable. “We meticulously source eco-friendly materials, such as organic fabrics and recycled fibres, ensuring that each piece we produce is not only aesthetically pleasing but also environmentally responsible. We also emphasise fair trade practices, providing fair wages to our skilled artisans, empowering local communities, and preserving traditional crafts,” opines Mussadi.
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