New Delhi: Anonymous messaging app- Secret- is shutting down after a year of going public and raising about $35 million in funding.
Co-founder and CEO David Byttow said that he removed the Secret app from the App Store and the company is taking steps to permanently delete the content.
The Secret app allowed users anonymity when they shared secrets with friends and strangers. Due to the app's controversial nature, the app was banned in Brazil. Later rival anonymous apps Yik Yak, After School and Whisper took over and Secret's popularity took a backseat, Cnet reports.
Byttow, who has earlier worked at Google and Square Wallet, said that Secret does not represent the vision he had when starting the company, so it was the right decision for him to close down the service. He announced the news on Twitter, saying that he will return the money to the investors.
He said, "I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it, but it's also the ultimate double-edged sword, which must be wielded with great respect and care. I look forward to seeing what others in this space do over time."
The company was founded by Byttow along with ex-Google+ product manager Chrys Bader-Wechseler in 2013 and it went public in February last year.
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