New Delhi: WhatsApp is considering opening its platform to allow businesses to communicate with their customers, an idea that could possibly overhaul business-to-consumer interaction in the modern-day e-commerce frenzy.
The Facebook-owned messaging service might use some functions that are currently under testing with Facebook Messenger, like the ability to interact with consumers or businesses that marketers could pay for.
During a JPMorgan technology conference, Facebook’s chief financial officer, David Wehner said, “We think that enabling that B2C messaging has good business potential for us. As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term,” Bloomberg notes.
With Facebook becoming a marketplace in itself, an integrated WhatsApp could as well help the social networking giant leverage the potential its 800 million users hold.
Post the $22 billion acquisition, WhatsApp chief Jan Koum maintained that the messaging app won’t serve ads or games. Keeping with its promise, WhatsApp still remains ad free.
Facebook CEO Mark Zuckerberg believes that once WhatsApp reaches the 1 billion user milestone, it could start to become a meaningful business.
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