International Women's Day: Swiggy And BoAT's Post Is The Change We Have Been Hoping For

On International Women’s Day, Swiggy and BoAt teamed up for a unique campaign aimed at addressing the issue of songs that objectify women by comparing them to food items. Their social media post showcased billboards displaying phrases from a few songs, with corresponding food items depicted in a queue below, each of them underlined. Additionally, a separate box featured an image of a woman wearing headphones.

The words “She is NOT," which are located beneath this box, emphasise that women don’t constitute food and shouldn’t be compared to any type of cuisine. Every picture in the series uses the same format. The lyrics emphasise three popular cuisine items: halwa, jalebi and tandoori murgi. “Some items only look good on the menu, not in your playlist," the carousel’s description reads. “Let’s #RightTheSong?" it adds.

The post received significant praise from the users.

A user commented, “No one could have asked for a better initiative than this on Women’s Day. You guys nailed it!"

Another user said, “This concept feels incredibly innovative, and I deeply appreciate everyone’s dedication to bringing it to fruition. As someone immersed in the world of marketing and advertising, I must admit that this idea hadn’t crossed my mind until now. Hats off to everyone involved for their innovative thinking and hard work!"

Other businesses, agencies as well as individuals have also released creative advertisements that not only recognise women’s achievements but also highlight their continual fight for gender equality.

For example, Reliance General Insurance Company Ltd. unveiled #AajNahiRozHi, their multi-media International Women’s Day campaign for 2024, which emphasises the idea that every day is a chance to treat women equally and with respect.

Tetley Green Tea Immune announced the #everyBODYcan campaign. This campaign addresses the nicknames given to persons of different body types based only on appearance. It sparks the discussion started previously about going beyond surface-level fitness.

Goibibo released the digital movie #BreakTheCage in celebration of Women’s Day.

MakeMyTrip honoured women’s achievements on Women’s Day by releasing a digital film that showcases their varied and noteworthy efforts.

Similarly, numerous companies throughout the world have done the same to commemorate Women’s Day.