Mahindra has finally launched the All-New Thar ROXX in a rock concert in Kochi, just before India’s 78th Independence Day.
With a starting price of Rs 12.99 lakh (ex-showroom) for the base petrol MX1 variant and Rs 13.99 lakh (ex-showroom) for the entry-level diesel version, the Thar Roxx is positioned above the 3-door Thar, with prices about Rs 1.64 lakh higher. The price goes as high as Rs 20.49 lakh (ex-showroom) for the top end trim.
Bookings will kick off on October 2, with test drives available from September 14. Mahindra has announced that deliveries will begin on October 12, coinciding with Dussehra.
Mahindra has packed the entry-level Thar Roxx with impressive features like LED lights, a dual-tone exterior, 18-inch steel wheels, and a 10.25-inch touchscreen infotainment system. It also includes modern conveniences such as push-button start, height-adjustable driver’s seat, 60:40 split rear seats, rear AC vents, and a USB-C port. Safety is well-covered with six airbags, ESC, and three-point seat belts for all passengers.
In terms of design, the Thar Roxx gets a new grille featuring six double-stacked slots, circular LED projector headlamps with C-shaped DRLs, and a unique front bumper. Higher variants are expected to come with LED fog lamps and other premium features.
Other design highlights include chunky wheel arches, stylish 19-inch diamond-cut alloy wheels on higher variants, and a dual-tone paint job with a contrast black roof, enhancing its rugged look.
Under the hood, the Roxx offers a choice between a 162 bhp, 330 Nm 2.0-litre turbo-petrol engine and a 152 bhp, 330 Nm 2.2-litre diesel engine, both mated to a manual gearbox.
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