Cannes: Indian media companies have their collars up after India was made the country of honour at MIPCOM, the largest international audiovisual content trade show, in Cannes.
Shows are driving TRPs back home in India but TV channels like Sony, Zee and Sahara are trying to go international by wooing buyers at MIPCOM.
So be it Sony's recently launched show Virrudh, or Sridevi’s Malini Iyer from Sahara or the family drama Kittu Sab Janti Hain, diffferent shows are attracting inquiries from several countries.
"We are tying up with two or three countries in South East Asia; China has shown interest in Viruddh. We have also got queries for Jassi Jaisi Koi Nahi and Kajjal. We will make tie-ups for either,” says Kaushal Modi, Head, Licensing and Telephony, Sony TV.
"Our shows like, Woh Rehne Walli Mahlon Ki and Kitu Sab Janti Hain have generated a lot of interest,” says Sharang Sharma, Business Head, Sahara One.
And its not just Indian television content, Bollywood too is the buzzword at MIPCOM. If Venus is offering a set of its films, then Shemaroo entertainment too is out there with its 600 plus Hindi film library.
"Bollywood is so popular all over the world that we are getting enquires from all over from USA UK, Africa," says Ashok Jain, VP, International Sales, Venus.
Hiren Gada, Director, Shemaroo Entertainment, says: "I cannot name all the countries but countries like France Russia, Germany, there is widespread interest."
India is the ninth largest exhibitor at MIPCOM, and the increasing interest shown to Indian content is making many media companies sit up and take notice. So next year Rajashri films, BAG Films and Reliance entertainment want to participate in a big way.
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