New Delhi: Heard the latest buzz in small car segment? Maruti Estilo has been promising buyers more space, better fuel efficiency and comfort of a luxury car at a reasonable starting price.
Perhaps these were the factors that explain the tremendous response from the market with over 10,000 car bookings within just 10 days of its launch.
Christened after the Spanish word for style, the new Zen Estilo comes in four variants. The base Lx variant has been priced at Rs 3.19 lakh (ex-showroom Delhi). The top-end Vxi ABS has been priced at about Rs 4.02 lakh.
Estilo, an all new model of Maruti's earlier number grosser 'Zen', was launched by the company on December 5 after Maruti had discontinued the production of the earlier model around eight months back.
"The Estilo has received good response from the market and around 10,000 cars were booked in the first ten days of its launch," dealers of the company said.
Some of the dealers say the overwhelming response to the new model had resulted in a waiting period of three-six weeks.
"Efforts were being made to reduce the delivery time for the car," said the car dealers.
Maruti, which had announced launching five new models over the next five years, is slated to launch a diesel variant of its blockbuster 'Swift' in the coming months.
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