BANGALORE: ‘Curves’- The world’s largest fitness chain, exclusively for women makes its entry into Bangalore. NextAware Enterprises Pvt Ltd, Curves franchisee for Bangalore, launched the first center on September 30th in the presence of Ms Sharon Moloney, Director of Operations CFW India International Inc’, Mr Rob Commissar Curves International Training Director, Mrs Dominique Chung Commissar, Curves International Training Manager along with popular sports star and cine actress Ashwini Nachappa.The first of its kind gym was launched in Ghatkopar, Mumbai in October 2010 and now featuring 2 branches in Hyderabad. Spread over 10,000 locations in over 70 countries, and over 4 million members worldwide, the gym boasts of a unique concept of a one stop 30 minute workout where one can lose up to 500 calories per workout. Last year Ms Joanna Dase, Vice President of International Operations, Curves, was present to introduce the phenomenon of Curves in India. Ranked best low cost franchise, best fitness franchise and the number two best global franchise overall according to the authoritative Entrepreneur’s Franchise 500, the Curves brand is synonymous with success the world over.Curves’ success is based on a training circuit that is scientifically designed to meet the needs of the female body, and just as importantly recognizes the way women like to work out. With a motto of “No men, No make-up, No mirrors.” Women find it a comfortable, safe and secure environment that is friendly, supportive and heaps of fun. Curves clubs provide accurate, applicable exercise and nutrition information tailored to fit every woman’s needs.The Curves mission is to strengthen women. The Curves 30 minute work out exercises every major muscle group, two muscles at a time and burns up to 500 calories through a proven program of strength training, cardio and stretching. In addition, club promotions and events encourage women to support charitable causes, learn about health related issues, and forge lasting friendships as part of the global Curves community, said Sharon Moloney, Director of Operations. “We are absolutely delighted to be introducing the phenomenon of Curves to Bangalore,” she further adds “Our aim is to motivate the Indian women, especially those who have never worked out, helping them shed their inhibitions, getting them to lose weight and gain a better lifestyle.”Curves attribute its popularity to the fact that gyms can be intimidated places but at Curves, no one feels self-conscious. Around the globe, millions of women from 9 to their nineties workout at Curves many 35 to 60 years old who haven’t exercised in years, are flocking to Curves in large numbers. These women report that though they recognize fitness is the preventive for stress, cancer, cardiovascular diseases, diabetes, arthritis and osteoporosis, they couldn’t find the time, energy, or passion to work out. Curves provide affordable, hassle-free fitness, flexibility and weight loss in 30 years. And it doesn’t matter what they wear or how they look, there is no judgment on the Curves circuit.Curves is proving, one woman at a time, that less can be more when it comes to working out. In just 30 minutes, women complete a circuit that provides a total body strengthening and cardiovascular workout. The results are staggering, as evidenced by the monthly measurements of Curves members. On an average, women are losing 1.5-4 kg a month and 10-14 unwanted cm, without dieting. A recent study of the Curves fitness program released by Baylor University in the US. Confirmed the effectiveness of the workout to increase resting metabolism, leading to permanent weight loss.
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