New York: Playboy is in talks to launch a men's magazine in India, but one that does not include its trademark nudes or even its name, Playboy's chief executive Christie Hefner said on Thursday.
The top-selling men's magazine in the world, which is rolling out an edition in Argentina soon, also wants to return to Italy and Australia, and is discussing joint ventures with local publishers in those countries.
Playboy also has ambitions for a British edition, where it now sells its US version, to complement its other media ventures there.
But she considers that among the company's boldest ventures would be the possible launch of a magazine in India ? its first without the Playboy name on its cover.
"This is quite a departure for us," Hefner told the Reuters Media and Advertising Summit. "We are interested in the possibility of going to India, but it wouldn't be what we call classic Playboy.
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