49% of India's voter base is women. The 'Power of 49' campaign aimed to awaken women to the power they had, to influence the political system to address the issues faced by them. Simultaneously it was aimed at communicating to the political establishment that was a force they could no longer ignore.
We opened the minds of Indian women to the challenges a women's collective could overcome if they chose to come together.
Television, Internet, SMS, and Digital - a multitude of media vehicles were effectively deployed concurrently. In response, an overwhelming number of women across the length and breadth of the country answered their inner calling and expressed issues they felt most impacted them. A handpicked panel of experts led by the editorial team of CNN-IBN & IBN7 collated the responses to formulate a succinct and accurate portrayal of what India's 49% want for India's wellbeing.
We are proud to unveil a statement which is a reflection of the collective voice of this 49%, a one-of-its-kind manifesto which understands and echoes their needs and aspiration.
Here're the key highlights of the 'Power of 49 Manifesto':
1. Politicians must lead by example by displaying zero tolerance for perpetrators of domestic abuse and dowry in political parties.
2. Address the under representation of women in the parliament through increased representation in party ticket distribution as well as cabinet.
3. Make gender sensitisation for boys a compulsory part of the school curriculum from Std. V to XII, in order to counter eve-teasing.
4. Increase percentage of women police personnel from current 5% to at least 33%.
5. Build a combined 'front line army' government workers, NGOs, local health & sanitation workers along with accredited social health activists
6. Build 1 crore women toilets within a year with privacy and 24/7 access to water.
7. Provide mandatory crèches, women-friendly maternity policies that include long term leave - both rural and urban.
8. Incentivise schooling for girls by providing financial saving schemes and free transportation.
9. Install GPS on all buses, double the number of street lights & provide round the clock public transportation for women.
10. Provide complete medical, legal and psychological support to victims of domestic violence by instituting special family counseling centers in government buildings & police centres.
Comments
0 comment