New Delhi: Xiaomi Mi3 that made its India debut last week is now available to purchase online at Rs 13,999. The phone is exclusively available on ecommerce site Flipkart.com, and is currently available for only registered users. "The registration window is now closed and registrations for next sale will open soon," says Flipkart.
The Xiaomi Mi 3, which is the company's flagship phone, has a Qualcomm Snapdragon 800 8274AB 2.3GHz processor, Adreno 330 450MHz GPU, 2GB LPDDR3 RAM, and eMMC 4.5 flash memory. The Mi 3 has a 5 inch 1920x1080 display with up to 441 ppi. The phone has a 13 megapixel rear camera with dual-flash and a 2 megapixel front camera.
The Mi 3 is claimed to be the fasted Xiaomi phone ever. According to Xiaomi, the 3050mAh battery can deliver 21 hours of 3G Internet usage, 25 hours of 2G talktime, 50 hours of music playback and has a standby time of 500 hours.
The phone's 8.1 mm body houses an aluminum-magnesium alloy frame, coated in thermal graphite. The Xiaomi Mi3 runs on Android 4.4 with Xiaomi's MIUI V5 user interface.
Unlike its giant rivals, Xiaomi has minimal advertising and no retail outlets which help keep costs down. Instead, it has gathered a cult-like following on social media, including China's Weibo. Most consumers - dubbed "Mi fans" by Xiaomi - buy their phones directly via its website during regular "flash" sales.
Xiaomi, whose name means millet in Mandarin, had poached former Google high-flyer Hugo Barra to lead its international expansion.
Xiaomi phones, boasting processors and sleek designs that rival top Samsung models and using the latest iteration of Google's Android software, are sold at a fraction of the price of a Samsung Galaxy S5 or iPhone 5s.
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