Coca-Cola India has entered the alcohol market for the first time, introducing Lemon-Dou, its global alcoholic ready-to-drink beverage. Reportedly, the company has initiated pilot tests of Lemon-Dou in Goa and certain regions of Maharashtra.
According to a report by ET, the company is currently conducting pilot tests of Lemon-Dou, a beverage from its worldwide portfolio, in select states across India. Lemon-Dou is a blend of shochu, a distilled liquor with similarities to brandy and vodka, combined with lime.
Lemon-Dou, known as ‘Chuhai, introduced in Japan in 2018, marked Coca-Cola’s inaugural venture into the ready-to-drink alcohol category, aligning with its identity as a ‘beverages company.’
Coca Cola Lemon Dou Price In India
In India, during its initial test launch, it is available at a price of Rs 230 for a 250 ml can, the report added.
In addition to Japan and now its introduction in India, Lemon-Duo is also set to be accessible in China and the Philippines. In a collaboration announced in October of this year, Coca-Cola and Pernod Ricard, a global spirits manufacturer, are joining forces to launch Absolut vodka and Sprite as a ready-to-drink pre-mixed cocktail in 2024.
Commencing in the UK, Netherlands, Spain, and Germany, the product will be named Absolut & Sprite. The concoction will feature Pernod’s Absolut premium vodka combined with Coca-Cola’s lemon-lime soft drinks, Sprite and Sprite Zero Sugar, the report added.
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