Jack Daniel's, Glenlivet, Others To Cost More As Liquor Prices Rise In Gurugram; Know Why

Liquor prices in Gurugram have risen after shortages of popular brands in the national capital Delhi. The shortage of liquor in Delhi is due to the city’s controversial excise policy and the rejection of sale licenses for major companies. And the absence of major brands from Delhi’s liquor market has allowed retailers in Gurugram to raise prices.

According to a report by Hindustan Times, the liquor vendors have stopped offering discounts and offers as customers in Delhi have turned to Gurugram to purchase popular alcohol brands.

As per the HT report, a bottle of Jack Daniel’s, which sold for Rs 1,800 now goes for Rs 2,300. Similarly, Black Label has gone from Rs 1,800 to Rs 2,200, Jameson from Rs 1,200 to Rs 1,600, and Glenlivet 12 from Rs 2,900 to Rs 3,400.

Beer prices have jumped as well. A 330ml bottle of Kingfisher Premium, for instance, now retails for Rs 120, up from Rs 90, while Corona goes for Rs 200 instead of Rs 165.

HT quoted, Mukesh Yadav, the manager of a liquor store on Gurugram’s Golf Course Extension Road, which has increased prices by around 30 per cent said they will increase prices by another 10 per cent next week and even further in the week before Diwali.

“This is the time of year when liquor sales are at their highest. People buy in bulk for their parties. We will receive fresh stock next week and will sell it at higher prices, depending on the demand. Prices are likely to increase even more during the first week of November,” Yadav told the national daily.

The political battle between the BJP and AAP parties has hit Delhi’s liquor market since the reimplementation of the old excise policy.

The AAP regime sought to overhaul the city’s liquor trade but was scrapped in July last year after a spat between the Centre and the Delhi government.

The existing excise regime, implemented on September 1 last year in Delhi, has been extended for another six months this year. The Delhi government scrapped its new policy and returned to the old one after Lieutenant Governor VK Saxena in July last year recommended a CBI probe into alleged irregularities in the implementation of the former.