New Delhi: URL-shortening service, Bitly, has announced that it is shutting down its bundles feature for link shortening due to lack of interest by the end users.
The bundles feature was rolled out a little over four years ago and allowed users to share multiple links with a single shortened Bitly URL. This saved the time to manually shorten each link.
Bitly also observed abuse of the feature that has led to its pulling out. The service noted that about 80 per cent of the bundles contained spam content and some were being used as a publicly accessible text box for questionable content, VentureBeat notes.
Starting April 7, Bitly will begin migrating existing bundles into read-only mode and then completely take down the curtains on May 7. Bitly will take all the bundles data and migrate it into a new product called 'tags,' which will work in the similar fashion as the bundles feature.
The service recently rolled out a new deep-linking functionality that lets anyone create a link that takes a user to a specific place within an app, like an article or a video.
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