New Delhi: Japanese digital imaging company Canon on Tuesday said it would focus on retail business, launch new products and raise its brand appeal in Indian market as a part of its expansion strategy in the country, and aims Rs 800 crore turnover next year.
The company would spend around Rs 100 crore on marketing, including promotional campaigns at regional and national level involving Sachin Tendulkar, its brand ambassador, and opening exclusive Canon showrooms across the country for the first time.
"Our focus on retail is definitely increasing as we are planning to open six exclusive showrooms by June next year for end-consumers and three outlets for business equipment, which will go up to 20 in next two years to help in building the brand," Canon India Vice-President Alok Bharadwaj told reporters here.
The company is opening exclusive showrooms to give a feel of the brand to the consumers. However, actual sales would not be done at the showrooms. He said the company already had tie-ups with 13 organised retailers like Reliance, Croma, Big Bazaar, Jumbo, Metro, Home Solutions, Staples and the number is likely to go up to 20 next year.
Currently, the company has 1,200 points of sale for its digital cameras and 2,500 for the printers. While announcing the launch of 35 new products today in categories like digicams, camcorders, printers, scanners, SLR cameras and projectors, the company said it would launch 80 new products in 2008.
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