New Delhi: Starting September 9, the TV18 Group, India’s fastest growing media conglomerate, rechristened ‘Network 18’.
Network 18 unveiled a new brand identity for the group which today has a market capitalization of US$ 2 billion and an industry defying growth rate.
The new Network 18 branding will unify all current and future entities of the erstwhile TV18 Group under a single, unified umbrella. Existing companies such as TV18, GBN, Viacom 18, Web18, Homeshop18, Studio18, Events 18 etc will all have a unified look and feel.
Today, Network 18 has businesses straddling filmed entertainment, news television, music television, news portals, mobile content, on-air / online shopping, show ticketing, jobs and travel portals, real time data terminals, TV channel distribution, event management and more. Network 18 is also probably the only entity in the world, which has partnered three global media giants – Time Warner, NBC and Viacom.
Simple yet striking, the new red and white Network 18 logo reflects the company’s brand identity - a window to an ever-changing world - in addition to connoting the stature and ambitions of this emerging global media corporation. The re-branding, designed by India's leading brand identity consultants, Ray + Keshavan, encapsulates the essence of the network through three essential tenets – Enable, Enlighten, Entertain.
Speaking on the occasion of the company’s anniversary, Raghav Bahl, Managing Director, Network 18 said, “We have come a long way since TV18 began in 1992 as a small production house. From television news to filmed entertainment, Network 18 leaves little untouched and unconquered, thus taking it a step closer to becoming the undisputed media mega brand! Despite our rapid growth and diversification, the one thing that has not changed, is our vision to be ‘better than the best’ and to continuously set new standards in this fast growing industry.”
“Despite the changes to the brand’s look, Network 18’s beliefs and mantras will remain constant and steadfast and we will find newer ways to enable, enlighten and entertain. The Network 18 brand embodies everything that we have achieved over the years. It unites our people and operations by a common set of values and aligns them behind a common purpose,” added Haresh Chawla, Group CEO, Network 18.
“Network 18 embodies all the attributes of a start-up and combines it with the power to Enable, Enlighten and Entertain every Indian. Over the past decade, the group has been able to empower more than 80 million Indians. The re-energised entity will aim to reach out to a much larger audience in India and globally. In the process, we also hope to make Network 18 the first truly Indian, global media company” said, B. Sai Kumar, Group COO, Network 18.
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