What is the “Unfortunately I Do Love” trend on TikTok?
“Unfortunately I Do Love” is a trend where you share your guilty pleasures. Set to the audio for “Rocky Mountain Way” by Joe Walsh, this trend is all about owning the things you’re slightly embarrassed about but secretly love. Users post ✨aesthetic✨ video footage of themselves with text confessions of the embarrassing or strange things they love overtop. The humor in the trend comes from the contrast between the beautiful visuals and the often silly or even unhinged confessions. For some, the trend is a way to embrace girlhood and femininity, especially since women often feel like their interests and habits aren’t taken seriously or are considered less meaningful than men's—for instance, "the color pink," "pumpkin spice lattes," or "taking 3 hours to get ready." Alternatively, some people think the trend is simply funny or a way to connect with others who have similar interests. Examples: User @elleanorwells_ posted a TikTok of herself journaling with bullets like “yapping” and “writing 1 cm away from the paper.” Love Island alum Hayley Hughes posted a Reel of herself lounging on a chair with bullets like “weekly blow-dry” and “manifesting.”
“Unfortunately I Do Love” Trend Examples
The trend centers on embarrassing things users unapologetically love. Are you always an hour late? Guilty of drunk texting your ex after one cocktail? Reclaim your worst habits and behaviors to make people laugh, or stick to things that you’re obsessed with to stay on the tame side. Here are some ideas for what to include in an “Unfortunately I Do Love” video: Relatable Examples $7 lattes Attention Being right Booking a flight Having no plans Re-wearing the same outfit Rewatching the same 3 shows Not washing my hair every day Leaving everything to “tomorrow” Playing the same song on repeat until I’m sick of it Girly Examples Pink everything A good yap sesh Romanticizing life Matching pajama sets “Just one thing” at Target Taking 4 hours to get ready Being a passenger princess A new outfit for every occasion Making a Pinterest board for everything Sabrina Carpenter (or Taylor Swift) on full volume Funny & Unhinged Examples Blacking out Overpacking Cancelling plans Drunk texting my ex Iced coffee in the winter Not washing my gym clothes Laughing at inappropriate times Spending $50 every time I leave the house Leaving people on read for 3–4 business days
Making Your Own “Unfortunately I Do Love” Video
Upload an aesthetic video with a bulleted list of things you love on top. Choose a video you want for your background—most people post a video of themselves doing something mundane, like driving or drinking a cocktail, or a beautiful nature scene. Then, type “Unfortunately I Do Love” toward the top of the screen, followed by bullets listing your guilty pleasures. Need help thinking of guilty pleasures? Check out these relatable examples, or think of “quirky” or embarrassing habits you partake in. It could be anything from blasting Taylor Swift while you get ready to collecting unusual items, like Precious Moments figurines or rocks that look like famous people!
"Unfortunately I Do Love" Analyzer
The internet loves perfect aesthetics, but we all have those guilty pleasures that don't fit the vibe! The "Unfortunately I Do Love" trend is about dropping the facade and bravely admitting the messy, questionable things that make you, you. Embrace the chaos and enter up to three of your unhinged loves below. We'll reveal your true love language! ???? Try the full generator here or check out all of our generators.The unapologetic roasting of your favorite "bad" decisions.
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