New Delhi: The government has sent a memorandum to KVIC, making it mandatory for the body to approach the PMO through MSME Ministry to seek approval before publishing photographs of the Prime Minister.
The move comes over a month after the photo of Prime Minister Narendra Modi in Khadi & Village Industries Commission's diary and calendar kicked off a row.
The memo has debunked the claims made by KVIC's top officials that it had sought the PMO clearance before replacing Mahatma Gandhi's picture with Modi's in its 2017 wall calendar and diary.
Moreover, KVIC has to ensure that the office of Minister/Secretary is kept informed of any such major event/activities which are undertaken by the body as a part of its promotional activity.
The ministry has also stressed upon the use of only official email ids for correspondence purposes and not private email ids, saying the necessary instructions in this regard may be issued to the officers concerned to scrupulously follow the same.
When contacted by PTI on the memorandum, KVIC Chairman VK Saxena refused to comment on the issue.
Saxena had earlier said there is "no rule or tradition" that only Mahatma Gandhi's picture can be published on these items.
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