New Delhi: Little girls dressed as sex bait—this is what's the impact of one of the most popular children's toys in UK turning out to be.
‘Bratz’ a doll manufacturer company in UK is flooding the market with dolls with pouting lips, bare midriffs, plunging tops, tiny skirts and skimpy lingerie in black and pink, reports The Daily Mail.
The dolls look like tarts and people can buy the clothes to make their little girl look just the same at any number of High Street stores. The message sent out by Bratz and all the other porny paraphernalia is that little girls must look like this or be worthless.
H&M, Bhs, Monsoon, Marks & Spencer and Peacocks have stocked stuff that few callous parents are going out buying without considering the negative impact on the tiny tot’s mindset.
It has become easy to find sexualised children's fashion in their stores. What the stores and the manufacturers fail to acknowledge is the danger - emotional and physical - to which they are exposing little innocent kids.
Bratz outsells Barbie by two to one and has about 40 per cent of the £100 million-a-year UK doll market. MGA Entertainment, the family-owned California firm that launched Bratz in June 2001, earns around £1.6 billion a year from the slapper dolls and their accessories.
In 2005, Asda was condemned by child welfare groups for marketing black lacy underwear to nine-year-old girls. In 2003, Bhs was forced to withdraw its Little Miss Naughty range - which included thongs and padded bras and was aimed at under-tens - after campaigners called for a boycott of the store.
On any High Street on a Saturday, you can see children wearing make-up, children who have obviously spent ages straightening their hair, children wearing T-shirts with provocative slogans. Hardly signs of self-esteem and happiness.
With excerpts from The Daily Mail
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