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Nike has launched a hijab custom designed so that a Muslim woman who wants to cover her head can still work out. Religious female Muslim athletes trying to find a way of dressing modestly while still competing in high-level sporting events like the Olympics are getting a new and surprising ally, that's Nike.
The sportswear giant said it was inspired by Saudi Arabian runner Sarah Attar, who competed in the 800m race at the London 2012 Olympics wearing a hijab, and Emirati weightlifter Amna Al Haddad, who competed in the 2016 Olympics in Rio.
A Nike statement said: ‘The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport.
In February, Nike celebrated Muslim athletes in a campaign video called “What Will They Say About You,” featuring women breaking stereotypes. The video went viral and was the first step in Nike’s expansion into the Middle East.
Since the unveiling, the company has received its share of backlash from the public. Social media users have criticized the company for supporting the “oppression of women,” prompting tweets of dissent with the hashtag #BoycottNike. Here are some of the reaction tweets that stood contrary to the Nike pro Hijab:
So @Nike @nikesportswear believes in the oppression of women #BoycottNike pic.twitter.com/mClubvyEm1— WayneCourt (@CourtWayne) March 10, 2017
@CourtWayne @Nike @nikesportswear Its called Pro Hijab.So Nike are pro the bodyshaming of womenFor money presumably#boycottNike— PC Mary Whitehouse (@OutragedMary) March 10, 2017
@CourtWayne @Nike @nikesportswear pic.twitter.com/NXK4xVThjo— Roscoe II the Rebel (@CasinoRoyaleCat) March 10, 2017
The right is doing more for #WomenRights than the #liberalterrorists #BoycottNike #PC #liberalterrorism #AntiSharia pic.twitter.com/EppSsrhVhe— Not Encrypted (@NOWisNWO) March 12, 2017
Hey Nike! Do you want that poor woman killed? Her ankles are revealed! That's a death sentence! #BoycottNike pic.twitter.com/iKS4IWvogU— AmericaFirstDovorah (@dovorah001) March 12, 2017
@dovorah001 @MrEdTrain @Nike doesn't want AMERICANS buying their brand. We BUILT their brand, our money isn't good enough now. #boycottNike— Keasmom (@Keasmom) March 13, 2017
@dovorah001 @7777Bluebird One can only hope the material these Hijabs are made from causes inoperable brain tumors— John K. Graham (@JohnKGraham7) March 13, 2017
#Next igThing after #NikeProHijab @NikeMddleEast ... Go @NikeHindukush pic.twitter.com/wSoaOej0UB— Wrath & Reason (@BinCognitoNr1) March 17, 2017
While, some people welcomed the Nike pro Hijab launch.
#Nike makes a wonderful move for equality by unveiling the #NikeprohijabRead more about it here… https://t.co/L4Vke4fdI6— Money Jensen (@Serialshopper66) March 16, 2017
Thanks to @Nike, female muslims can exercise with ease #NikeProHijabhttps://t.co/qraGq8oPYe pic.twitter.com/har11KpF9L— The East Carolinian (@TEC_newspaper) March 16, 2017
The hijab is NOT a unified symbol of oppression of women in Islam. Please people, stop making assumptions and judgements #NikeProHijab https://t.co/kJZGOoqsyg— Rabia Hama (@rabiahama) March 15, 2017
To all my muslim sisters who loves sports out there Nike is introducing a 'Hijab pro' for you guys . #NikeProHijab pic.twitter.com/FQMG12spTq— I R F A N Z A I N I (@iam_Irfun) March 9, 2017
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