New Delhi: After creating a furor for comparing Apple to Nazi leader Hitler, Chinese company, Letv announced its Le Superphones in the US market, apparently to compete with the Hitler of the smartphone industry.
Two weeks ago the company's poster teased Le Superphones showing Hitler giving the Nazi salute while wearing an armband marked with the Apple logo. The Cupertino tech giant explained Letv CEO Jia Yueting that it was an 'arrogant regime' that has embraced tyranny.
While Jia apologized saying he meant only that open-ended technology ecosystems were more beneficial to the consumers, as compared to Apple's close-ended mobile systems, the comments did less to save the reputation but succeeded in creating the much-intended curiosity around its debut smartphones.
Le Superphones' biggest attraction, which is also ironically borrowed from Apple, is the newest USB Type-C connectors. The Android 5.0 Lollipop-based smartphones feature the Apple MacBook -like reversible connectors for charging, data transfer, and external output.
A report on Engadget notes that Le Superphones come in three variants: Le Max, Le 1 Pro, and Le 1. The Le Max boasts of a 6.33-inch quad HD display, 2GHz octa core Snapdragon 810 64-bit processor, 4GB RAM, 64GB or 128GB of internal storage, a 21-megapixel camera with optical stabilization and dual-tone flash, and an UltraPixel front camera.
The phone borrows design elements from HTC One Max, Apple iPhone 6 Plus, and Huawei's Mate 7. It also includes a fingerprint reader, again an Apple-borrowed feature, but placed on the back. Le Max is powered by a 3500mAh battery and offers dual LTE SIM support. Letv says that it will be crowdsourcing a price for this device.
Le 1 Pro sports a unibody design and offers a smaller 5.5-inch screen, 13 megapixel rear camera with optical stabilization, a 3000 mAh battery and storage options of 32GB or 64GB. This phone too takes its design inspirations from Apple, HTC, and Huawei phones. The phone's price starts from 2,499 yuan (about $400).
Le 1 offers a 5.5-inch 1080p display, MediaTek Helio X10 2.2GHz octa-core 64-bit processor, 3GB RAM and storage options of 16GB, 32GB and 64GB. It also has a 13 megapixel camera and a 3000mAh battery with a front camera that has a 5 megapixel sensor with wider-angle optics. The price starts from 1,499 yuan (about $240).
Preorders for the three phones have started in China and they will be available in the US later this year.
Letv (pronounced "L-E-T-V") calls itself a $12 billion dollar company, which has never made phones as its core business relies on video streaming and production.
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