Barcelona: China's ZTE, the world's sixth largest smartphone maker, is introducing new value-priced phone models and aims to sell between 60 million and 70 million devices overall this year, an executive said on Monday.
ZTE unveiled two new models in its high-volume, value-priced line and unveiled a new sports marketing partnership with Spanish football club Seville, taking a page from a strategy that has turned ZTE into the 4th largest US smartphone vendor.
The Blade V7 Lite offers a 5-inch screen that can be operated with one hand and a fingerprint scanner for users to sign on to the phone. It is powered by a MTK6735P quad-core processor coupled with 2GB of RAM. It includes 16 GB of internal storage with an option for expansion via T-flash. The phone draws its juice from a 2500mAh and features 8 megapixel cameras in both the rear and front. It will initially be sold in Russia and in coming months in markets including Mexico, Spain, Germany and Thailand.
A slightly larger Blade V7 sports a 5.2-inch screen in a metallic case for single-hand use and both front and rear 13-megapixel cameras. Instead of fingerprint security, it offers ZTE's retinal eye-scan feature and goes on sale in summer. It runs a 1.3 GHz octa-core CPU MT6753 chipset coupled with 2GB of RAM. Powered by Android Marshmallow, the Blade V7 includes 16 GB of internal storage and draws its juice from a 2500mAh battery.
The company has not yet disclosed pricing for the new models, but Lam told Reuters that the larger of the two, the Blade V7, will sell for around 250 euros ($277.95) and the Lite will go for less than 200 euros, or even as low as 150 euros.
With inputs from Reuters
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