China's 'Kim Kardashian' Aka Wang Hongquanxing Banned From Social Media For Flaunting Wealth

Imagine being so wealthy that your daily outfits and accessories are worth millions. Would you also flaunt it on social media? This is what Wang Hongquanxing, a Chinese influencer often referred to as China’s Kim Kardashian, did regularly. He used to post about his opulent lifestyle, showing off designer clothes and extravagant jewellery, always making sure his followers knew just how much he was worth. But this act has now led to troubles for him. The 30-year-old influencer has reportedly been banned from all major Chinese social media platforms.

As per Fortune, the Chinese government has been cracking down on public displays of wealth and lavish lifestyle. Wang Hongquanxing, who used to enjoy a massive following on platforms like Douyin (China’s version of TikTok), Weibo and Xiaohongshu, is known for his posts with a lifestyle that few can imagine. He reportedly had about 4.5 million followers on Douyin alone. His posts often featured his luxurious homes, designer handbags and jewellery worth millions of yuan. He also claimed that he never left his house without clothes and jewellery worth less than 10 million yuan. While his posts were meant to impress and attract followers, they ended up drawing the attention of the Chinese authorities, reports Fortune.

Last week, Wang’s social media was reportedly banned and removed from all major Chinese platforms. He has allegedly violated regulations set by these platforms, which include rules against showing off materialistic wealth. This action against Wang is part of a broader movement by the Chinese government to regulate and control online content that promotes extravagance and unhealthy values, as per Fortune.

According to further reports from Fortune, the Cyberspace Administration of China in April declared that it would be targeting influencers who show ‘lavish lifestyles built on wealth’. Following this, a joint statement from several Chinese social media platforms, including Tencent, Douyin, Kuaishou, Weibo, Bilibili and Little Red Book reportedly agreed to crack down on such content.