Chitale Bandhu Mithaiwale's New Ad Starring Sachin Tendulkar Is Pure Gold

Indian cricket legend Sachin Tendulkar has been signed as the brand ambassador of Chitale Bandhu Mithaiwale. The Pune-based company, popular for its wide range of sweet delicacies and snacks, is celebrating its 75th anniversary this year. To mark the special milestone, Chitale Bandhu Mithaiwale recently released a commercial featuring Tendulkar. The advertisement tells the story of a retired college professor, who gets to reunite with one of his former students after many years. They reminisce about their time in the engineering college where students used to have Chitale Bandhu Mithaiwale’s famous Bakarwadi and chai on nights before their exams.

The professor also let them watch recorded clips of Sachin Tendulkar’s batting to boost their confidence. He was a huge fan of the former India batter and wanted to meet him at least once in his lifetime. The ex-student decided to fulfil his dream as he took his professor and his wife to his “new office” where Tendulkar was waiting for them.

It was no doubt an emotional moment for the professor. He was left stunned after seeing Tendulkar in front of him. All of them sat together and had Chitale Bandhu Mithaiwale’s Bakarwadi with a cup of tea. Tendulkar then went on to meet a few kids and gave his autograph on their bats. “Isn’t it amazing? Be it my generation, yours, or even this new one, Sachin continues to inspire everyone and build a connection with them,” the professor told his student at the end of the video.

Chitale Bandhu Mithaiwale shared the commercial on X with the caption, “Imagine a lifelong dream becoming a reality and giving you a new connection that is as special as it can get! Watch, feel and live one such story right here. And yes, watch till the end for a special surprise.”

The heart-touching story was loved by many social media buffs. One of them simply wrote in the comment section, “Wholesome Nostalgia and childhood in between.”

Another person commented, “Brilliant Advertisement and to get icon Sachin Tendulkar to promote your company is the icing on the Cake.”

“Many Congratulations to Team CBM. You folks have satisfied countless taste buds across generations. Everything you serve is a winner. Teaming up with the GOAT “SRT” is truly amazing & deftly conveys a deep message. You have hit it out of the park,” admitted a person.

Another user praised the marketing team of Chitale Bandhu Mithaiwale and said, “Many congratulations to the concept and ad team for pulling this off.”

The advertisement has garnered more than 1,70,000 viewers on the microblogging platform.