Kid Wishes To Buy Thar For Rs 700, Anand Mahindra Reacts

If we take a tour of India’s automobile market, it is hard to find any other SUV model that can match the craze about Mahindra Thar. Since being launched in 2010, the 4×4 has seen several modifications. The look has been enhanced, while the engine configuration has also been improved, making it one of the most popular SUVs available in recent times. Not only the grown-ups but the children of India seem also quite fascinated with the style and design of the Mahindra Thar.

One such little boy, who hails from Noida, has recently expressed his desire to purchase a Thar. After his adorable revelation became viral on the internet, it caught the attention of none other than Anand Mahindra, the chairperson of the Mahindra & Mahindra group.

In a widely viral video, the kid, recognised as Cheeku Yadav, was seen informing his father that he could purchase a Mahindra Thar at only Rs 700. The little boy was unaware of the difference between the Thar and Mahindra XUV700. But he recognised himself as a fan of the Thar. Holding a purse in his hand, the kid was heard asking his father to visit a Mahindra showroom and acquire a Thar.

Resharing the video from his X account, Anand Mahindra said his company would be bankrupt if it started to sell the Thar for Rs 700. His friend Sooni Taraporevala was the one who first sent him the video of Cheeku. “My friend Sooni sent me this saying ‘I love Cheeku’. So I watched some of his posts on Instagram and now I love him too. My only problem is that if we validated his claim and sold the Thar for 700 bucks, we’d be bankrupt pretty soon,” Mahindra wrote in the caption of his post.

Like any other posts of the billionaire, the video was able to garner massive traction from the social media population. It has received more than 4,28,000 views and over 9,000 likes since being dropped on the microblogging platform.

One viewer was quick to admit, “Cheeku’s charm is definitely too hard to resist.”

Going by Cheeku’s confusion, another user requested Anand Mahindra to “keep the names of all the subsequent models of Mahindra incremental of – $700K as in XuV-$700K.”

“For Rs 700, I’m sure you can let him [Cheeku] rent [the Thar] at least for an hour,” quipped one user.

Mahindra & Mahindra is gearing up to launch a five-door variant of the Thar in March next year. The brand-new model will be offered in two fuel options– petrol and diesel. The premium SUV will also be available in both automatic and manual transmissions.