What is the coastal grandma aesthetic?
The “Coastal grandmother” aesthetic is a fashion and home decor trend. It was inspired by the aesthetics of director Nancy Meyers’ movies, especially the 2003 classic, Something’s Gotta Give. The movie’s main character (played by Diane Keaton) embodies the coastal grandmother style with her wardrobe, which is filled with cozy knitwear, breezy button-down shirts, and lots of linen. Her beachfront home where much of the movie takes place is also a perfect example of the aesthetic with its neutral-toned decor and laid-back coastal vibe. The term was coined by TikTok user @lexnicoleta, whose viral post explaining the aesthetic garnered 469.2K likes and 2.8 million views. The popularity of the trend even caught the eye of Nancy Meyers herself, who posted about it on Instagram. “This article says the Coastal Grandmother aesthetic has garnered over 1 billion views on Tiktok,” she wrote in the caption to her post. “That’s a lot of views for a pair of khaki pants, a GAP sweater, and a bucket hat!”
How to Get the Coastal Grandmother Look
Tops The coastal grandmother aesthetic is all about cozy, laid-back pieces in a color palette of sandy neutrals, bright whites, and soft baby blues. Here are a few staple tops to look for if you want to try out the style yourself. Luckily, a lot of these pieces are classics that have stood the test of time, so you likely already have a few of them in your closet! Breezy button-down shirts: Loose-fitting button-downs are an important staple in the coastal grandmother wardrobe. For colors, white, baby blue, and neutral tones are preferable, and vertical stripes within this color palette work as well. Oversized denim button-downs are also great. Cozy knit cardigans and sweaters: Layer your coastal grandmother look with a soft pullover sweater or a knit cardigan. The same color palette applies here: whites, beiges, blues, and stripes are all perfect options. Laid-back cotton T-shirts: Comfy cotton T-shirts in the same color palette are another popular addition to the coastal grandmother wardrobe. You can wear a tee on its own on a hotter day, or throw it on under an open button-down shirt or cozy cardigan when it’s a bit chillier out. Classic turtlenecks: For colder weather, a white turtleneck is a great option. Diane Keaton’s character in Something’s Gotta Give and Cameron Diaz’s character in The Holiday both rock this look.
Bottoms The coastal grandmother aesthetic is all about blending class with comfort. The goal is to look laid-back and breezy, but still put-together. For this look, loose-fitting bottoms in natural fabrics like linen are key. Here are a few options to try out: Linen pants: White linen pants are the ultimate coastal grandmother bottoms. You can opt for a flowy, wide-legged pant, or go for more of a straight leg if you prefer. Chinos: When you need to dress things up a bit, white, tan, brown, or navy blue chino pants are a great option. Wide-leg or straight-leg jeans: Jeans are the perfect middle ground between comfy and dressed-up, but be sure to opt for a looser, more laid-back fit, like wide-leg or straight-leg. Breezy midi or maxi skirts: If you’re not much of a pants person, mid-length or maxi skirts in the same color palette work as well. A white or neutral-toned linen skirt would look great with an oversized sweater, and a denim midi skirt would pair super well with a loose-fitting button-down.
Dresses Laid-back but classy options like a flowy, tiered maxi-dress, loose-fitting shirtdress, or linen midi dress all work perfectly within the coastal grandmother aesthetic. Lighter colors like white, light tan, and baby blue all work, and so do deeper tones like navy blue and hunter green.
Shoes You don’t need to live on the coast to embrace the coastal grandmother style, and even if you do, you won’t always be barefoot in the sand. This means you’ll need some cute shoes to pair with your ensembles! Here are some options to try out: Sandals: Neutral-toned leather sandals are a safe bet, but since the coastal grandmother style tends to be a bit more understated and laid back, try to look for options that have simple designs, without tons of complicated straps or embellishments. Espadrilles: Espadrilles are the perfect embodiment of the coastal grandmother aesthetic. You can go for flats or wedges, solid, striped, or patterned—whatever you prefer! Sneakers: Comfy sneakers in white or sandy neutrals will pair perfectly with a casual coastal grandmother outfit. You can pick whichever style you like the best, whether that be a simple canvas sneaker or a chunkier leather sneaker.
Accessories Once you’ve put together the perfect coastal grandmother ensemble, it’s time to accessorize. It’s a simple, laid-back aesthetic, so you don’t want to go overboard, but a few cute finishing touches can definitely tie the whole look together. Here are some ideas: Hats: For warm days at the beach or sunny afternoons at the farmer’s market, try a wide-brimmed straw hat. A white bucket hat (a favorite of Diane Keaton’s character in Something’s Gotta Give) is also a great option. Bags: For casual outings, canvas or woven totes and crocheted bags work perfectly. If you’re getting a bit more dressed up, opt for a simple and classic leather crossbody bag in white, black, or brown. Jewelry: Simple pieces, such as a delicate gold necklace with a charm or plain pearl earrings, are key. Less is more, so try not to layer tons of bracelets or necklaces on top of each other.
Coastal Grandmother Interior Design & Home Decor
Coastal grandmother home decor is a mix of sophistication and comfort. The look is inspired by the gorgeous interiors in Nancy Meyers’ movies, which tend to be bright and airy, with elements of farmhouse-style interior design and lots of neutral tones. The result is a space that’s cozy and lived-in, but also classy and put-together. Below, we’ll go over some tips to achieve the aesthetic in your home.
Living Room Cozy places to sit are essential for this aesthetic. Think plush couches and armchairs to sink into, preferably in white or beige (if your couch isn’t in this color palette, you can always try a slipcover!). For a pop of color, opt for some blue-toned throw pillows and blankets. Finally, add a few floor lamps or table lamps for bright, ambient lighting, and you’ve got a coastal grandmother living room! For decorative accents, wicker baskets, jute rugs, and vases of fresh flowers all work perfectly. You can also place a candle with a light, clean scent (like linen, white tea, or ocean air) on your coffee table to tie the whole thing together.
Bedroom For your bedroom, think simple, crisp, and clean (but still cozy). A solid or patterned bedspread in light blue, white, or beige is ideal, topped with throw blankets and throw pillows for extra comfort. To balance out all of the light colors, consider opting for a bed frame or nightstand with darker wood. For added character, try using books as decorative accents. A wall shelf displaying your favorites or even a curated stack on your dresser can give your room a cozy, lived-in look.
Kitchen A bright, airy, farmhouse kitchen is the heart of a coastal grandmother-inspired home. To achieve this look, white or light-colored cabinetry is ideal, but darker wood also creates a nice contrast. Decorative accents like fresh flowers on the counter, cute blue patterned dish towels, and a nice utensil holder with lots of wooden cooking utensils inside are also common. It’s a good idea in general to opt for wood instead of plastic or metal when you’re going for the coastal grandmother look. Wood cutting boards, for example, go great with this aesthetic! Neutral colored ceramic dishware, pottery, and cookware are also ideal, especially if they have a more vintage, artisan-like look.
Coastal Grandmother FAQs
Is “coastal grandma” still in style in 2024? Yes, coastal grandmother style is still popular today. The term first went viral on social media in 2022, but the style has proven to have a lot of longevity. This is likely because the coastal grandmother wardrobe is made up of timeless, classic pieces that are consistently in style and hold up over several years.
Where should you shop to find coastal grandmother clothes? Since coastal grandmother style is essentially made up of elevated basics and timeless pieces, it’s pretty easy to find options at all kinds of different stores. Amazon has a wide selection of affordable options, and classic stores and brands like GAP, J Crew, and Abercrombie & Fitch are also safe bets.
What movies should you watch for coastal grandma inspo? If you want to see coastal grandmother style in action, it may be time to have a Nancy Meyers movie marathon. These movies are not only aesthetically pleasing—they’re also genuinely fun and entertaining watches. You could check out Something’s Gotta Give, which is pretty much the blueprint for the coastal grandma aesthetic, or watch some of Meyers' other classics like Father of the Bride, The Parent Trap, The Holiday, or It’s Complicated.
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