Amazon.in today announced the launch of its global program for startups – Amazon Launchpad in India. This program will make it easy for Indian Startups to launch, market, and distribute their products to Amazon customers across India and around the world through a dedicated store.
Amazon Launchpad has tied up with various partners operating in the ecosystem, such as DIPP’s Start Up India initiative and will offer Startups a streamlined on-boarding experience, access to custom product pages with unique content, marketing support to aid product discovery, and access to Amazon’s global customer base.
With this unique program, Indian startups can overcome many of the challenges associated with launching new products.
The new Amazon Launchpad store on Amazon.in features over 400 innovative products ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys and more.
Even before its launch, over 25 Indian startups have already joined the program and are looking forward to leverage Amazon’s marketplace expertise and infrastructure to create awareness and drive sale. Featured Indian Startups include Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others
Globally, Amazon Launchpad works with more than 100 venture capital firms, crowd-funding services, and accelerators/incubators. In India, Amazon.in has partnered with Startup India, NASSCOM 10,000 Startups and Indian Angel Network (IAN), amongst others, to help identify and enrol Startups from their network/portfolio. Amazon.in has also roped in a few strategic partners such as NITI Aayog, Government of Maharashtra, Government of Telangana and TiE.
Any startup that is interested in participating in Amazon Launchpad can apply online through the application page. If a startup is not supported by the current partner network, the application shall be evaluated by Amazon.in for the startup’s fitment to the program.
Companies that are part of Amazon Launchpad will receive the following benefits:
Brand Development: Custom product pages in the new Amazon Launchpad store showcase unique content that helps bring a startup’s brand and products to life through photography and video. A dedicated Q&A section allows founders a chance to tell their story and connect with customers in a more personal and engaging way.
Customer Reach: Amazon’s most powerful marketing tools – including on-site merchandise placements, personalised recommendations, external program PR, and access to advertising – give products added visibility.
World-class Fulfilment: Startups also enjoy access to Amazon India’s fulfilment network and fast, unlimited shipping with Amazon Prime, along with exceptional customer service.
Global Expansion: When Startups are ready to reach customers outside India, Amazon Launchpad can help them expand globally to nine Amazon marketplaces around the world.
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