Peak Bengaluru Moment: Cab Driver Challenges Uber, Ola With His Own Nano Travels App

India’s startup capital, Bengaluru, has once again become the focal point of attention following another unique entrepreneurial endeavour, this time by an Uber driver. In a true ‘Peak Bengaluru moment’, Lokesh ventured into entrepreneurship, launching his ride-sharing app named Nano Travels.

What makes Lokesh’s story even more intriguing is his unconventional marketing strategy. Instead of targeting a completely new audience, Lokesh decided to tap into his existing network of Uber passengers to promote Nano Travels.

The unusual marketing strategy has caught the attention of social media users, with one individual going by the moniker The Bengaluru Man sharing the news online. According to the post, Lokesh has managed to attract over 600 drivers to join Nano Travels, a remarkable achievement in a city renowned for its fiercely competitive transportation sector.

The news further piqued interest as Nano Travels expanded its footprint by launching the iOS version of its app, extending its services to Apple users.

The announcement was accompanied by a photo of Nano Travels’ pamphlet, featuring contact details for customer service, emphasising Lokesh’s hands-on approach to marketing his venture directly to his Uber passengers.

Social media users expressed a mix of surprise and admiration for Lokesh’s entrepreneurial spirit. One user shared a personal experience, recalling, “There was this taxi driver Lokesh who once gave me a ride from the airport. He was very enterprising and asked me to call him in case I needed a ride to the airport and said he has a group of taxi drivers that work together. Wonder if it’s the same guy.”

Another user commended Lokesh, stating, “This is real entrepreneurship. Hope it does well.”

Expressing anticipation for more peculiar Bengaluru moments, another user humorously remarked, “I kinda wait for Peak Bengaluru moments.”

In another peak Bengaluru moment, a passenger in an auto showcased a distinct payment method by scanning a QR code on the driver’s smartwatch. The unexpected incident occurred during a routine ride with the Namma Yatri service.

What started as a typical commute took an unexpected turn when the passenger requested the QR code for payment. Surprisingly, the auto driver effortlessly presented his smartwatch instead of the conventional laminated paper containing the QR code.